INNOVATION

Current identification systems are based on printed codes, such as QR codes and classical EAN codes. These systems are not able to guarantee the products’ authenticity because they are duplicable, they have bad impact on the graphic and they can be damaged, they have no possibilities to communicate messages to customers. Maer offers to its customers the possibility to embed StealthCode® solution, based on Digimarc technology, in labels and sleeves’ graphic.

It is a code embedded thanks to an inclusive technology and it is imperceptible to the human eye.
Simply scanning the packaging with the free StealthCode® app (available in Apple and Google Stores) customers enjoy the contents of defined URL with exclusive contents. It is also easily available for small dimension artworks and it can be scanned overall packaging surface. StealthCode® platform allows collecting many useful big data, such as the number of scanning, geo localisation, time slot etc.

Every product has a unique code and the data collected are referred to the single product.

Maer directly manages planning and prepress phases, in collaboration with BeeGraphic, owner of StealthCode® solution.

There is the option of creating a dedicated web page (also multi-languages, according to the market target).

BEVERAGE

Communication: from static into dynamic

Thanks to StealthCode® you are able to:

  • Suggest a new combination for your beverages
  • Let your customer in your cellars, thanks to interactive tours
  • Customise promotions and contests
  • Guarantee your products
  • Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
  • Improve your labels’ artwork

FOOD

Packaging becomes interactive

Thanks to StealthCode® you are able to:

  • Inform your customers about nutritional tables, food intolerances, warnings etc.
  • Suggest video recipes
  • Update promotions and contests in real time
  • Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
  • Improve attraction of your packages’ appeal

PERSONAL CARE

Add value to your products

Thanks to StealthCode® you are able to:

  • Propose tutorial for the products’ use
  • Suggest other products to your customers
  • Propose vouchers, discounts etc
  • Increase the graphic appeal of your packages
  • Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
  • Inform your customers about chemicals (e.g. nickel free etc)

HOME CARE

Smart and effective communication

Thanks to StealthCode® you are able to:

  • Propose tutorial for right products’ use
  • Constantly update the security tables and warnings
  • Manage game and quality competitions
  • Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
  • Adjust the contents to the specific season/time of the year
  • Inform end users about chemical components and allergens
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Maer Srl – Vat 08257600158 | Privacy & Cookie Policy
By BeeGraphic Srl Copyright ©2018 – All rights reserved – Any reproduction is prohibited
StealthCode® is a trademark registered by BeeGraphic Srl – Under license from Digimarc®