Current identification systems are based on printed codes, such as QR codes and classical EAN codes. These systems are not able to guarantee the products’ authenticity because they are duplicable, they have bad impact on the graphic and they can be damaged, they have no possibilities to communicate messages to customers. Maer offers to its customers the possibility to embed StealthCode® solution, based on Digimarc technology, in labels and sleeves’ graphic.
It is a code embedded thanks to an inclusive technology and it is imperceptible to the human eye.
Simply scanning the packaging with the free StealthCode® app (available in Apple and Google Stores) customers enjoy the contents of defined URL with exclusive contents. It is also easily available for small dimension artworks and it can be scanned overall packaging surface. StealthCode® platform allows collecting many useful big data, such as the number of scanning, geo localisation, time slot etc.
Every product has a unique code and the data collected are referred to the single product.
Maer directly manages planning and prepress phases, in collaboration with BeeGraphic, owner of StealthCode® solution.
There is the option of creating a dedicated web page (also multi-languages, according to the market target).
BEVERAGE
Communication: from static into dynamic
Thanks to StealthCode® you are able to:
Suggest a new combination for your beverages
Let your customer in your cellars, thanks to interactive tours
Customise promotions and contests
Guarantee your products
Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
Improve your labels’ artwork
FOOD
Packaging becomes interactive
Thanks to StealthCode® you are able to:
Inform your customers about nutritional tables, food intolerances, warnings etc.
Suggest video recipes
Update promotions and contests in real time
Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
Improve attraction of your packages’ appeal
PERSONAL CARE
Add value to your products
Thanks to StealthCode® you are able to:
Propose tutorial for the products’ use
Suggest other products to your customers
Propose vouchers, discounts etc
Increase the graphic appeal of your packages
Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
Inform your customers about chemicals (e.g. nickel free etc)
HOME CARE
Smart and effective communication
Thanks to StealthCode® you are able to:
Propose tutorial for right products’ use
Constantly update the security tables and warnings
Manage game and quality competitions
Track the products (you will be able to collect big data, useful for market researches and marketing campaigns focused on specific targets)
Adjust the contents to the specific season/time of the year
Inform end users about chemical components and allergens
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