Current identification systems are based on printed codes, such as QR codes and classical EAN codes. These systems are not able to guarantee the products’ authenticity because they are duplicable, they have bad impact on the graphic and they can be damaged, they have no possibilities to communicate messages to customers. Maer offers to its customers the possibility to embed StealthCode® solution, based on Digimarc technology, in labels and sleeves’ graphic.
It is a code embedded thanks to an inclusive technology and it is imperceptible to the human eye.
Simply scanning the packaging with the free StealthCode® app (available in Apple and Google Stores) customers enjoy the contents of defined URL with exclusive contents. It is also easily available for small dimension artworks and it can be scanned overall packaging surface. StealthCode® platform allows collecting many useful big data, such as the number of scanning, geo localisation, time slot etc.
Every product has a unique code and the data collected are referred to the single product.
Maer directly manages planning and prepress phases, in collaboration with BeeGraphic, owner of StealthCode® solution.
There is the option of creating a dedicated web page (also multi-languages, according to the market target).